Website and Product Audit
Review structure, UX, messaging, technical risks and conversion gaps before a redesign or rebuild.
We turn complex digital questions into documented priorities, decisions and next steps.
NovaCraft reviews the current setup, evidence, constraints and dependencies, then works with your team to define practical options and a prioritised roadmap.
We help teams identify the decision that actually needs to be made before recommending design, development or marketing work.
The output is deliberately practical: priorities, trade-offs, risks and next actions that your team can use whether NovaCraft executes them or not.
Engagements can be focused around one decision or span several connected areas.
Review structure, UX, messaging, technical risks and conversion gaps before a redesign or rebuild.
Clarify what needs to be ready before launch, what can wait and how teams should sequence the work.
Turn a long list of opportunities into a smaller roadmap based on impact, effort and evidence.
Evaluate whether the current tools and architecture fit the product and operating model.
Provide an independent view of proposed designs, scopes or third-party delivery plans.
Structured workshops for decisions that need product, design, development and marketing perspectives in the same room.
The exact tool depends on the question being reviewed. We use existing data first before recommending additional systems.
Used to review current usage, search visibility and technical signals before recommendations are added to the roadmap.
Used to map constraints, dependencies, options and decisions so the working session produces a usable record.
Used to compare effort, impact and dependencies, then document the sequence the client team can actually execute.
Independent perspective before committing budget or changing direction.
Support when experience, technology and commercial priorities need to align.
A clearer view of website, funnel and campaign dependencies.
Help creating a realistic roadmap when everything feels urgent.
Depending on the engagement, deliverables may include:
The delivery method stays visible to both teams. Scope, responsibilities, feedback, approvals and handover are documented from the start.
We document deliverables, responsibilities, dependencies, review points and exclusions before production begins, so every participant works from the same agreed scope.
Files, notes, decisions, links and current priorities stay in one shared workspace, giving both teams a consistent source of project information.
Each week we record completed work, current tasks, blockers, decisions required and the next review point, keeping progress visible without constant meetings.
Feedback is consolidated by the client decision owner, reviewed against the agreed objective, then recorded before the next production stage begins.
Requests outside the approved scope are documented with their impact on timing, effort and dependencies before either team commits to the change.
Before handover, we review agreed acceptance criteria, test required journeys, document remaining actions and confirm ownership for launch or ongoing support.
Working instructions
Website, product, launch, growth, platform and delivery decisions can all be in scope when they are connected to a clear business problem.
No. The recommendations are designed to be usable by your own team or another delivery partner.
Yes. We can review a scope, design system, website or implementation and give an independent assessment.
It depends on the question. A focused review may take days, while a broader audit and roadmap may require several working sessions.
Tell us what is changing, what is uncertain and what you need to decide.
We usually reply within one business day.