Channel Strategy
Deciding where to be present and where to stop, based on who you are trying to reach rather than on which platform is currently being discussed.
Social Media Management
Social Media Management for Consistent Brand Communication
We focus content, channels and reporting around the audiences that matter.
NovaCraft plans topics, production, publishing and review cycles, then reports on useful signals so social activity stays consistent and manageable.
- Strategy & Planning
- Content Production
- Reporting You Can Verify
- Channel strategy
- Profile setup and optimisation
- Content planning and calendars
- Copywriting for social
- Graphic and video content
- Scheduling and publishing
- Community management
- Paid social support
- Performance reporting
- Ongoing iteration
Where most social media goes wrong
Fix the Process Before Posting More
Before we agree a plan, four things need settling:
Which channel is your audience genuinely on, and in what mood?
What is social actually for here, awareness, credibility, recruitment, enquiries?
What can you sustain? A weekly cadence kept beats a daily one abandoned.
What counts as working, and how will we know?
Answer those and the content becomes straightforward. Skip them and you get a feed full of activity that nobody can connect to a business outcome, and a monthly report full of impressions.
We would rather run one channel well, at a pace you can maintain, with reporting that admits when something did not land.
What we can do
Social Media Management Scope
Some clients want the whole thing run for them. Others want strategy and templates so their own team can execute. Both are legitimate, and the second is often better value.
Profile Setup and Clean-Up
Bios, imagery, links, pinned content and business information made consistent across every channel, including the accounts you forgot you had.
Content Planning
A calendar built around real events, launches, hiring, seasons, things the business is actually doing, instead of filler themed by day of the week.
Content Production
Copy, graphics and short-form video produced to brand, in formats matched to each platform rather than one asset resized five ways.
Scheduling and Publishing
Content queued in advance with an approval step, so nothing goes out unreviewed and nothing is written in a rush on the day.
Community Management
Replying to comments and messages within agreed hours, with escalation rules for complaints and anything that needs you rather than us.
Paid Social Support
Boosting what is already performing, plus campaign setup, audience definition and creative for platform advertising.
Reporting and Review
A monthly read on what performed and what did not, from your own platform analytics, with a recommendation for the following month.
Our toolkit
Tools for Social Content and Reporting
We work inside your accounts using delegated access, never shared passwords. Which platforms we recommend depends entirely on your audience.
Channels
- X
- YouTube
- Threads
Recommended selectively. For most B2B businesses one strong channel outperforms five maintained badly.
Content Production
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- CapCut
Used for graphics, carousels, short-form video editing, captions and platform-specific formats.
Planning and Scheduling
- Buffer
- Later
- Meta Business Suite
- Notion
Used for calendars, approval queues and scheduled publishing, so the plan is visible to you before it goes out.
Measurement
- Native platform analytics
- Google Analytics 4
- Looker Studio
Used to report reach and engagement from the platforms themselves, and to see what social traffic then does on your site.
Access and Governance
- Meta Business Manager
- LinkedIn Page admin roles
- Password manager sharing
Used to grant us delegated access with defined roles, revocable by you at any time, without handing over credentials.
Access, ownership and honest numbers
Keep Accounts and Data Client-Owned
Social media is a common place for businesses to lose control of their own assets: an agency-created page nobody else can administer, a business manager owned by a supplier, an audience that cannot be exported.
We set engagements up so none of that happens. Your organisation owns every profile and every ad account. We work inside them with roles you grant and can remove in a click.
How we work on every social engagement:
- All profiles and pages owned by your organisation, not by us
- Business manager and ad accounts in your name
- Delegated admin roles rather than shared passwords
- Access revocable by you at any time, with no effect on your assets
- Reporting drawn from your own platform analytics
- Follower, reach and engagement figures reported as the platform states them
- Content calendar visible to you before publishing
- Approval step on anything sensitive
- Escalation rules agreed for complaints and press enquiries
- A written record of what was posted, when and how it performed
- All produced assets handed over in editable form
- No purchased followers or engagement, ever
We will not promise follower counts or viral reach. Platform algorithms change without notice and no agency controls them. What we control is consistency, quality and honest reporting.
Who this suits
Need a More Consistent Social Process?
B2B and Professional Services
Businesses whose buyers are on LinkedIn and where credibility, not reach, is the point.
Consumer Brands and Retail
Products that benefit from being seen regularly, where visual content carries the work.
Startups Building Presence
Companies needing to look established and active while the team is small.
Businesses With No Time
Teams that know social matters but have not posted since a launch eighteen months ago.
Teams Needing a System
In-house marketers who want strategy, templates and a calendar they can then run themselves.
Companies Hiring
Businesses using social to attract candidates as much as customers.
What you receive
What Social Media Management Includes
Deliverables depend on the agreed scope and cadence. A typical engagement may include:
- Channel strategy and recommendation
- Audience and competitor review
- Profile audit and optimisation
- Content pillars and tone of voice notes
- Monthly content calendar for approval
- Written copy for every post
- Designed graphics and carousels
- Short-form video editing
- Scheduling and publishing
- Community management within agreed hours
- Monthly performance report
- Recommendations for the following month
- Editable source files for all assets
- A template kit if your team will continue in-house
Client project management
How we manage social media management projects
The delivery method stays visible to both teams. Scope, responsibilities, feedback, approvals and handover are documented from the start.
Written scope and responsibilities
We document deliverables, responsibilities, dependencies, review points and exclusions before production begins, so every participant works from the same agreed scope.
One shared project workspace
Files, notes, decisions, links and current priorities stay in one shared workspace, giving both teams a consistent source of project information.
Weekly status and next actions
Each week we record completed work, current tasks, blockers, decisions required and the next review point, keeping progress visible without constant meetings.
Structured feedback and approvals
Feedback is consolidated by the client decision owner, reviewed against the agreed objective, then recorded before the next production stage begins.
Documented scope changes
Requests outside the approved scope are documented with their impact on timing, effort and dependencies before either team commits to the change.
QA, handover and next steps
Before handover, we review agreed acceptance criteria, test required journeys, document remaining actions and confirm ownership for launch or ongoing support.
Working instructions
What we agree with the client at kickoff
- Nominate one client decision owner for consolidated approvals.
- Share required access, brand assets and source material before the relevant stage begins.
- Return consolidated feedback against the agreed review date whenever possible.
- Use the shared workspace for decisions so important context is not split across channels.
- Raise blockers and changing priorities early so timeline or scope impact can be reviewed before work continues.
Frequently asked questions
Social Media Management questions we are asked most
Only the ones your audience uses. For most B2B and professional services that means LinkedIn first. For consumer and visual products it is usually Instagram, sometimes with short-form video. We would rather run one channel properly than five thinly, and we will tell you which to stop.
Cadence is agreed up front and matched to what can be sustained at a good standard, commonly two to four posts a week per channel. Consistency matters more than volume, and a plan you can keep beats one that collapses after a month.
We can do both. Full service means we plan, write, design and schedule. Some clients prefer we handle strategy, templates and the calendar while their team produces, which costs less and often works well when there is someone in-house to own it.
You do, entirely. Profiles, pages, business manager and ad accounts stay in your organisation’s ownership. We work through delegated admin roles you can remove at any time, and all produced assets are handed over in editable form.
No. Anyone who guarantees follower numbers is either buying them or guessing. Platform reach changes without notice. What we commit to is consistent quality, agreed cadence and honest reporting of what happened.
Yes, within agreed hours and against agreed guidelines. We set escalation rules for complaints, sensitive topics and press enquiries, so anything needing you reaches you rather than being answered on your behalf.
We can support it, campaign setup, audience definition, creative and reporting, usually starting by putting budget behind content that is already performing organically. Ad accounts remain in your name with your payment method.
Monthly, from your own platform analytics and Google Analytics: reach, engagement, follower change, top and weakest performing content, and any traffic or enquiries attributable to social. Plus what we will do differently next month.
That is a good outcome, and we plan for it. You keep the accounts, the assets, the templates and the content plan, and we can run a handover so whoever takes over is not starting from nothing.
Other services
What else we can help with
Start with one channel
Tell us who you are trying to reach, and we will tell you where
The most useful first conversation is not about content. It is about who your customers are, where they spend attention, and what social is meant to achieve for the business.
Tell us what you have tried, what you can sustain, and what you would count as working.
Your accounts. Your data. Honest reporting, including the months that did not work.