Lead Generation Pages
Built around one form and one offer, with fields reduced to what you genuinely need to start a conversation.
Landing Pages & Campaign Pages
Landing Page Design for Clear Conversion Paths
We align one audience, one offer and one measurable action on each page.
NovaCraft reviews the traffic source, message, page structure, form behaviour and tracking before design, development, QA and campaign launch.
- Message Match
- Fast on Mobile
- Tracking Configured
- Offer and message definition
- Conversion-focused copy structure
- Custom page design
- Fast, lightweight development
- Form and CRM integration
- Conversion tracking setup
- A/B test variants
- Thank-you and follow-up pages
- Consent and privacy handling
- Post-launch iteration
Why most landing pages underperform
Align Traffic, Message and Page Intent
When a page converts badly, it is normally one of these four:
The ad promised one thing and the page talks about another.
The page offers several actions, so none of them feels like the point.
It asks for more information than the offer justifies.
It is slow, and on a phone people leave before it renders.
None of those are fixed by a bolder button. They are fixed by deciding exactly who the page is for, matching it to the message that brought them, cutting everything that competes with the one action, and making it load quickly.
We build the page around a single conversion and set up measurement properly, because a page you cannot measure cannot be improved, only redecorated.
What we can build
Landing Page Design Scope
A landing page project is small enough to move quickly, which makes it a good way to work together for the first time. Scope is usually one page plus its follow-up.
Product and Feature Launches
Pages for something new, structured to explain the change, answer the obvious objection and capture interest at the right moment.
Paid Campaign Pages
Pages written to match specific ad groups and keywords, so what someone clicked and what they read line up.
Event and Webinar Registration
Date, format, who it is for, what they will get, and a registration form that does not become an obstacle.
Lead Magnet and Download Pages
Gated resources with clean delivery, confirmation and the follow-up sequence connected properly.
App Download Pages
A single page directing visitors to the right store for their device, with the value clear before the install.
Waitlist and Pre-Launch Pages
Early interest capture for something not yet available, without overstating what exists.
A/B Test Variants
Alternative versions of a headline, structure or offer, built so a comparison produces a usable answer.
Our toolkit
Tools for Fast, Measurable Pages
A landing page has one performance requirement above all others: it must render fast on a mid-range phone over mobile data. That rules a lot of things out.
Design
- Figma
Used for layout, hierarchy and the mobile view first, since that is where most campaign traffic arrives.
Build
- Next.js
- React
- Tailwind CSS
- Static HTML
Used for pages that ship almost no JavaScript. Where a single static page is the right answer, we build that instead of something heavier.
Forms and CRM
- HubSpot
- Mailchimp
- Zapier
- Custom endpoints
Used to route submissions into the system your team already works in, with spam protection and server-side validation.
Measurement
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Consent Mode
Used for conversion events, campaign attribution and consent handling, configured and verified rather than merely installed.
Testing
- PageSpeed Insights
- Lighthouse
- A/B variants
Used to check real load performance on throttled mobile connections and to compare versions fairly.
Measurement and consent
Measure Every Important Page Action
Tracking is where landing page projects quietly fail. A pixel that fires on every page view, a conversion event nobody verified, consent handled in a way that silently drops most of your data, all common, all invisible until you try to report.
We configure measurement as part of the build and check it end to end with test submissions, so the numbers you act on are real.
Our landing page builds can include:
- Conversion events defined and verified with test submissions
- Campaign parameters preserved through the form
- Consent banner honouring a genuine refusal, not just recording one
- Consent Mode configured so analytics degrade rather than break
- Server-side form validation and spam protection
- A thank-you page that can be tracked as a distinct step
- Form submissions delivered to your CRM and to email as a fallback
- Core Web Vitals checked on a throttled mobile connection
- Accessible form labels, errors and focus handling
- Privacy policy links where personal data is collected
- noindex where a page should not appear in search
- A documented list of what is tracked and where it goes
Where a page collects personal data we will tell you what your obligations look like, but we are not lawyers, your privacy wording should be reviewed by someone qualified.
Who this suits
Plan the Landing Page Before Design
Businesses Running Paid Ads
Where traffic is already being bought and sent to a homepage that was never built to convert it.
Startups Testing Demand
Teams wanting evidence that people want the thing before committing to building all of it.
Product Launches
A focused destination for a specific release, separate from the main site’s structure.
Service Businesses
Firms needing a page per service or per location, each aligned to how that customer searches.
Events and Webinars
One-off pages with a deadline, where speed of delivery matters as much as design.
First-Time Clients
A small, well-defined project, a sensible way to see how we work before a larger build.
What you receive
What the Landing Page Includes
A typical landing page project may include:
- Offer and audience definition
- Page structure and content outline
- Copy structure, or full copywriting if agreed
- Custom page design
- Mobile, tablet and desktop layouts
- Developed and deployed page
- Form build with validation and spam protection
- CRM or email platform integration
- Thank-you or confirmation page
- Analytics and conversion tracking
- Consent handling
- Performance testing on mobile
- A/B variants where agreed
- A short guide to reading the results
Client project management
How we manage landing pages projects
The delivery method stays visible to both teams. Scope, responsibilities, feedback, approvals and handover are documented from the start.
Written scope and responsibilities
We document deliverables, responsibilities, dependencies, review points and exclusions before production begins, so every participant works from the same agreed scope.
One shared project workspace
Files, notes, decisions, links and current priorities stay in one shared workspace, giving both teams a consistent source of project information.
Weekly status and next actions
Each week we record completed work, current tasks, blockers, decisions required and the next review point, keeping progress visible without constant meetings.
Structured feedback and approvals
Feedback is consolidated by the client decision owner, reviewed against the agreed objective, then recorded before the next production stage begins.
Documented scope changes
Requests outside the approved scope are documented with their impact on timing, effort and dependencies before either team commits to the change.
QA, handover and next steps
Before handover, we review agreed acceptance criteria, test required journeys, document remaining actions and confirm ownership for launch or ongoing support.
Working instructions
What we agree with the client at kickoff
- Nominate one client decision owner for consolidated approvals.
- Share required access, brand assets and source material before the relevant stage begins.
- Return consolidated feedback against the agreed review date whenever possible.
- Use the shared workspace for decisions so important context is not split across channels.
- Raise blockers and changing priorities early so timeline or scope impact can be reviewed before work continues.
Frequently asked questions
Landing Pages questions we are asked most
A website page sits inside a navigation structure and lets people explore. A landing page is a destination for specific traffic with one intended action, usually with navigation reduced or removed so nothing competes with it. They are different jobs, and mixing them tends to weaken both.
Typically one to two weeks from agreed content to live page, including design, build, form integration and tracking. Pages needing new copywriting, custom illustration or several integrations take a little longer.
We can. Otherwise we provide the structure, what each section needs to achieve and roughly how long it should be, and your team writes into it. Either way, the offer and audience are defined before design starts.
Yes. We review the page against the traffic being sent to it, check whether tracking is reporting accurately, and identify what to change first. Sometimes the fix is the page; sometimes it is the targeting or the offer, and we will say so.
Yes, and we verify it with test submissions. That includes analytics events, advertising platform conversions where relevant, and preserving campaign parameters through the form so you can tell which source produced which enquiry.
We can build variants and set up the split. Meaningful results need enough traffic to reach significance, so we will tell you honestly whether your volume supports a test or whether a single better page is the wiser move.
Wherever your team already works, a CRM, an email platform, a shared inbox, or a combination. We usually configure an email fallback as well, so a broken integration never means a lost enquiry.
Usually yes, on your own domain as a subpage, which keeps trust and tracking simple. Standalone domains occasionally suit a specific campaign, but they start from zero on credibility and complicate measurement.
Other services
What else we can help with
Landing page project brief
Review the offer, audience and conversion path before design begins
We start with the offer, audience, traffic source and required action so the page has one clear purpose before layout or visual design begins.
Tracking, form behaviour, approval points and launch checks are then documented so the client and delivery team know what needs to be reviewed.
Offer • Audience • Traffic Source • Tracking • QA