Written scope and responsibilities
We document deliverables, responsibilities, dependencies, review points and exclusions before production begins, so every participant works from the same agreed scope.
Search Engine Optimisation
SEO Services for Sustainable Search Visibility
We improve crawlability, relevance and technical foundations using changes you can verify.
NovaCraft reviews search demand, site structure, content and technical issues, then prioritises fixes and measures performance without guaranteeing rankings.
- Technical SEO
- On-Page & Content
- Transparent Reporting
- Technical SEO audits
- Keyword and intent research
- On-page optimisation
- Site architecture and internal linking
- Core Web Vitals
- Structured data
- Content planning
- Local SEO
- Migration and redirect planning
- Analytics and reporting
What we can do
SEO Services and Workstreams
A new site needs foundations. An established site usually needs specific problems found and fixed. We start by identifying which of those you are, and we will tell you if the answer is that you do not need us yet.
A full crawl and review: indexing, canonicals, redirects, status codes, duplicate content, sitemaps, robots rules and mobile rendering, delivered as a prioritised list, not a raw export.
We map what people actually search for at each stage, group it by intent, and match it to pages you have or pages you need, rather than chasing.
Titles, meta descriptions, headings, internal links, image alternatives and copy structure, aligned to one clear topic per page.
How pages relate, how deep they sit, and how internal links pass relevance, so your important pages are not buried five clicks down.
A content plan tied to search demand, with briefs that specify the question a page answers, the terms to cover and what to link to. We can write.
Loading, interaction and layout stability measured on real pages, then improved at the source, images, fonts, scripts and render path.
Schema markup for organisations, articles, breadcrumbs, FAQs, products and reviews, implemented so it describes what the page genuinely shows.
Google Business Profile, location pages, consistent business information and local relevance for businesses that serve a specific area.
URL mapping, redirect plans and pre-launch checks, so a redesign does not quietly discard visibility you already had.
Our toolkit
Tools for SEO Analysis and Validation
We work from your own data wherever possible. Third-party estimates are useful for direction, but Search Console and analytics are the record of what actually happened.
Search and Indexing
The primary record of how search engines see your site: impressions, queries, coverage, indexing problems and manual actions.
- Google Search Console
- Bing Webmaster Tools
Crawling and Auditing
Used to crawl the site as a search engine would, surface broken links and redirect chains, and validate structured data.
- Screaming Frog
- Sitebulb
- Rich Results Test
Performance
Used to measure Core Web Vitals in the lab and against real-world field data, then trace the cause of each problem.
- PageSpeed Insights
- Lighthouse
- Chrome DevTools
- CrUX
Analytics and Reporting
Used to connect search visibility to what people then do on the site, and to build reports you can open yourself at any time.
- Google Analytics 4
- Looker Studio
Research
Used for keyword discovery, competitor comparison and backlink review. Treated as estimates, not as fact.
- Ahrefs
- Semrush
- Google Keyword Planner
Search and Indexing ยท The primary record of how search engines see your site: impressions, queries, coverage, indexing problems and manual actions.
Who this suits
Need a Clearer SEO Plan?
Newly Launched Sites
Sites with no search history, where getting the structure and technical groundwork right early avoids expensive corrections later.
Sites After a Redesign
Rebuilds that lost visibility, usually through changed URLs, missing redirects or content dropped in the move.
Service Businesses
Businesses whose customers search for a specific service in a specific place, where a handful of pages do most of the work.
eCommerce Stores
Catalogues where duplicate content, faceted navigation and thin category pages hold back otherwise good products.
SaaS and Technology
Products competing on informational search, where content depth and internal structure decide who gets found.
Sites That Plateaued
Established sites that grew and then stopped, where the limit is usually structural rather than a matter of adding more pages.
What you receive
What the SEO Engagement Delivers
Deliverables depend on whether we are auditing, fixing or running an ongoing programme. A typical engagement may include:
- Technical audit with issues ranked by impact and effort
- Keyword map matched to pages and intent
- Recommended site architecture and internal linking plan
- On-page recommendations, page by page
- Content plan and written briefs
- Structured data specification
- Core Web Vitals findings and fixes
- Redirect map for migrations
- Search Console and GA4 setup or clean-up
- A shared reporting dashboard
- A written change log
- A prioritised roadmap for the next quarter
Client project management
How we manage seo services projects
The delivery method stays visible to both teams. Scope, responsibilities, feedback, approvals and handover are documented from the start.
Step 01 Step 02 One shared project workspace
Files, notes, decisions, links and current priorities stay in one shared workspace, giving both teams a consistent source of project information.
Step 03 Weekly status and next actions
Each week we record completed work, current tasks, blockers, decisions required and the next review point, keeping progress visible without constant meetings.
Step 04 Structured feedback and approvals
Feedback is consolidated by the client decision owner, reviewed against the agreed objective, then recorded before the next production stage begins.
Step 05 Documented scope changes
Requests outside the approved scope are documented with their impact on timing, effort and dependencies before either team commits to the change.
Step 06 QA, handover and next steps
Before handover, we review agreed acceptance criteria, test required journeys, document remaining actions and confirm ownership for launch or ongoing support.
Working instructions
What we agree with the client at kickoff
- Nominate one client decision owner for consolidated approvals.
- Share required access, brand assets and source material before the relevant stage begins.
- Return consolidated feedback against the agreed review date whenever possible.
- Use the shared workspace for decisions so important context is not split across channels.
- Raise blockers and changing priorities early so timeline or scope impact can be reviewed before work continues.
Frequently asked questions
SEO Services questions we are asked most
No, and neither can anyone else. Search results depend on your competition, your site's authority, the search itself and ranking systems we do not control. What we can commit to is the work: fixing technical problems, improving structure and content, and reporting honestly on what changes.
Technical fixes such as indexing problems or redirect errors can show up within a few weeks. Content and authority-led improvements usually take three to six months to establish, and competitive markets take longer. We set expectations against your specific situation before starting.
Technical SEO is about whether search engines can reach, render and index your site properly, crawling, speed, canonicals, redirects, structured data. On-page SEO is about whether an individual page clearly answers a specific search, through its titles, headings, content and internal links. Both matter, and one rarely works without the other.
We can. Some clients want us to plan and write; others want briefs their own team or writers work from. Either way the plan is tied to real search demand rather than assembled around a keyword list.
Yes. We typically need access to your CMS or codebase, Google Search Console and Google Analytics. These stay in your ownership and you can remove our access at any time.
Before the URLs are decided. The most common cause of lost visibility after a redesign is a URL structure that changed without redirects, or content quietly dropped in the move. Involving SEO during planning avoids a recovery project later.
No. Paid link schemes are against search engine guidelines and put your site at risk for a short-lived gain. We focus on the parts of SEO that are durable, and on genuine reasons for people to reference you.
A one-off audit is a fixed fee based on the size of the site. Ongoing work is a monthly scope agreed in advance, with a defined set of activities. We give you the scope and the price after an initial review, not before.
Yes. That covers Google Business Profile, consistent business information, location-specific pages and local relevance signals for businesses serving a defined area.
Start with a straight answer
Find out what is actually holding your search visibility back
Send us your website and we will tell you what we see: whether the problem is technical, structural, content-led, or whether your site is in better shape than you think.
If ongoing SEO is not the right spend for you right now, we will say that too.
A real review of a real site. No proprietary scores. No lock-in.